Listing as a Compass Private Exclusive lets you test price, gather insights, and build anticipation before going public.
WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Compass Private Exclusive
Validate your price with agents across the industry, without days on market, price drops, or a rushed timeline.
Phase 2
Compass Coming Soon
List publicly on Compass.com to build early buyer interest, while protecting your home's value.
Phase 3
Public Websites
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
Phase 1
Compass Private Exclusives are properties that are only accessible to Compass agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.
SOFT-LAUNCH OPPORTUNITY
Listing first as a Private Exclusive buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations and repairs are still in progress.
NO NEGATIVE DATA
Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.
A DISCREET APPROACH ON YOUR TERMS
As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.
Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages1
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
To help you make the most informed decision, we’ve outlined all available options in our disclosure form:
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Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
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